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039: Deciding Enough is Enough, And Taking Action: Gerod Farmer

Having a side hustle has never been so important as it was for Gerod Farmer. When he had an issue with one of his supervisors Gerod decided he was not going to put up with being disrespected like that. So, he quit his job as a police officer and moved on to turn his side hustle into a full time income.


[spp-tweet tweet=”Comparison is the thief of Joy “]


Following school Gerod joined the military during the Iraq war. It was there that he learned other valuable lessons that apply equally to business as to combat: integrity, self discipline and positive “can do” attitude. Following my military service Gerod joined his father’s auto sales business and acquired further skills in leading and managing others, which led to further profitability.


Connected CustomersBy April 2, 2013 Geord put all of his acquired skills and knowledge into a new business venture, a moving and transportation company that started up debt free and continues to operate totally debt free to this day. While he had no specific experience or connections within this industry he was able to achieve profitability through application of superior customer experience and satisfaction. From one small truck, no employees and 500 new Vistaprint business cards Gerod has grown the company to several employees and 3 trucks that are constantly busy, even though 95% of his business comes from word of mouth! That’s the power of continuously putting customer service at the front of your business!

Now Gerod is providing training, mentoring and support for a variety of businesses in these same principles, policies and activities. Each customer interaction is a point of inflection that can either increase your top line sales or decrease them. Dissatisfied customers become strong advertisers for your competition, while satisfied customers convert into either more incremental sales, more return sales or both!

Get in on the conversation

You can Time Travel… well kinda. Click on the timestamps below to travel directly to the part of the show you want to enjoy.

Gerod’s Attitude of Gratitude [spp-timestamp time=”4:31″]

Let’s get Personal [spp-timestamp time=”5:09″]

Those with many experiences don’t complain much? [spp-timestamp time=”10:58″]

What was Gerod’s Biggest Kick in the Gut moment? [spp-timestamp time=”12:40″]

Herod’s Enough is Enough Pivot Point [spp-timestamp time=”15:20″]

What exactly does Gerod do now? [spp-timestamp time=”20:53″]

Who is your avatar (Perfect Client)? [spp-timestamp time=”22:58″]

Gerod is looking for a coach / mentor [spp-timestamp time=”25:16″]

Paying it Forward

Action Steps [spp-timestamp time=”31:25″

Daily Habits that make the biggest impact in Gerod’s life [spp-timestamp time=”32:23″]

Recommended books [spp-timestamp time=”33:29″]

What does Living A Life of Abundance mean to Gerod Farmer? [spp-timestamp time=”35:17″]

Parting piece of guidance [spp-timestamp time=”35:44″]

Connect with Gerod Farmer


Be Abundant in everything you do….

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About the author, Wally

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