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What story would your child write about you? Eddie Yoon

If you’re children were to write a book about you and how they see you, do you feel you know what they would write about you? What a gift and eye opening experience that would be. What if that book were to get published for the world to see? That’s exactly what happened for our feature guest today.

Eddie and I talk a bit about that and a few other topics that will certainly help you become the man of abundance you strive to be.

Meet our Feature Guest

Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank and advisory firm focusing on growth strategy. Prior to that, he was a partner at The Cambridge Group, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations to drive growth by understanding how to unlock new sources of consumer demand. In the last 5 years, Eddie has doubled the revenues of numerous businesses in industries like cable/media, food & beverage, pet food, consumer robotics, and standby generator — from several hundred million to almost one billion dollars. Eddie is the author of the acclaimed book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth (2016). He is also the author of 40+ articlds, including “Make Your Best Customers Even Better” (Harvard Business Review magazine, March 2014) and “Why It Pays to Be a Category Creator” (Harvard Business Review magazine, March 2013). Eddie has inspired thousands as a keynote speaker in the U.S. Africa Australia, Denmark, the UK, and Japan.

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